India’s black Friday- ‘GOSF’ made a comeback with bigger digits and better deals.But, how beneficial the deals were? 400+ websites participated in this 3-day shopping fiesta and millions of shoppers queued in to grab the best. Here we bring you the dissection done by the experts of the finest price comparison site of India, Comparometer.in.
Great Online Shopping Festival, as all know it is organized by Google every year since 2012. It’s a day similar to Cyber Monday and Black Friday of US, UK & other nations when shoppers jampack the market and sellers give them a gala time offering heavy discounts on all products.
GOSF, India’s biggest online shopping festival by Google garnered 80 lakh visits offering thousands of items at just 299 and most of others at 55% off. Following were the highlights of this GOSF:
- Exclusive launch of Nexus
- 299 CORNER (To attract first time shoppers)
- 14 minutes free shopping (for few lucky shoppers)
Apart from the sales, visits, discounts what came in as a complete surprise was customers’ response to this shopping fest. The traffic to all price comparison and coupon/cashback offering sites rose to double during 72 hrs online sale. People who took to such platforms have fared well due to real time price check as comparing prices by going to each seller’s site is tiring and barren.
What went wrong?
Like always, all Indian sites could not offer unbiased placing of products and disappointed users. That’s something Indian shoppers have been facing for quite awhile now owing to less competition for quality. It’s ordinary to see that half of the times price comparison tools too fail to offer updated information, especially during a sale. Except of the few who used trusted price comparison tools,shoppers ended up buying impulsively. Figures tell us, they still fared good, but our experts perceive, ‘It could be better’.
For GOSF 2015
Only the leading resources are worth your trust, so, next time you are about to put discounted items in your cart, consult them first.
Since Comparometer is set to offer best shopping experience with its official launch i.e. on —– we believe Indian online shoppers will have more ease of shopping till next GOSF arrives. The site is dedicated to offer fair pricing, real timechecks and time saving search. So, if you are an impulsive online buyer, catch on with us for smarter shopping.
Till then, stay in touch & get more highlights of ecommerce world to make your online shopping experience better & bigger.
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